Africa’s mobile market, which is second only to Asia, second only to that in the Asia-Pacific area. Holds enormous potential to grow. Statistics released by the world-wide GSM Association in Tanzania are astonishing. Each year, the association collects data from 800 network providers. The combination of these numbers with the research conducted throughout the Sahel region. It provides a clear view of mobile usage throughout the world.
As per the GSMA report, at the year’s end, more than 50% of 1.17 billion. African populace (557 million) had a cellphone plan. These now account for 12 percent of all customers in the world and account for 6 percent of all revenue. Worldwide an increase of 70% as compared to figures reported by the same organization just five years prior.
Two major user traits are revealed by research conducted on the ground. For one, consumers prefer pre-paid subscriptions. Additionally, every subscriber owns 1.92 SIM cards on average.
Identification And Traceability Pacific
In addition to the challenges it creates in terms of the identification and traceability of SIM cards. And the complications that result to operators indicates there is a huge market available in SIM cards is huge. There were nearly 1 million units (965 million) at the close of 2015 and around 1.3 billion by 2020.
This astronomical increase in demand will lead to 730 million individual subscribers in 2020. It is not surprising that the numbers vary from country nation. For example, 2014 data indicates that five of the most populous nations (Nigeria, Egypt, South Africa, Ethiopia and the Democratic Republic of Congo) make up around 44 percent of the total and the 30 nations in the bottom just make up a mere 10%..
In the same way, the actual market penetration of SIM cards for people 15 or over is 67 percent (taking into consideration those who have multiple cards) Some nations (Mali, Gambia, Gabon and Botswana) have a penetration rate of over 100 percent.
Landlines had a low success (because the customer experience was left to be left to be desired) in this period of 20th century. This is believed to have increased the interest in mobile phones. The use of mobile phones nowadays is in stark contrast to those who used telephones in earlier.
On A Continent With 2G, 4G Is Expanding Fast
The African market is still dependent on 2G services however, high-speed mobile connections (4G/LTE) are growing in popularity. As of 2015, the 46/LTE made up 25 percent of the market. the figure will grow to 60 percent by 2020. The majority of 4G networks that are currently available were created less than 2 years ago. 4G is just becoming available in 24 countries.
Smartphone sales currently account for 23 percent of the mobile phone market. The number of sales is expected to rise as infrastructure gets improved and network coverage is increased and so do those of counterfeit and low-cost phones made in Asia which are inundating markets across continent because of ever-lower costs. These phones that are cheap comprise 50percent in the overall market.
The potential growth in the amount of revenue per subscriber is very high, especially when compared to numbers from Europe and North America, but it depends on a wider variety of options, better coverage of networks and better quality of service. The estimated revenues per African user amounts to EUR8 monthly (ranging between EUR2 in Ethiopia up to EUR28 within Gabon) as opposed to EUR27 each month for Europe as well as EUR53 each month for North America.
Demonstrated The Immense Potential Pacific
A report from 2013 had demonstrated the immense potential of mobile phones, their ecosystems and the contribution they make directly and indirectly to the growth of Sub-Saharan Africa.
For instance, in 2012 the economic activity associated with cellphones and their life-cycles is estimated to have created around 3.3 million job opportunities and 6.3 percent of GDP in the area with market penetration of less than 40 percent. This shows a huge growth potential, thanks to the advent in 4G-LTE technology (although costs are still prohibitive for the majority of users).
This vibrant activity has distinct characteristics, primarily cause by Africa’s massive informal economy (which is, on a related note, is often abuse by the developed nations). Take a look at how simple to fix smartphones by way of some inventive work done in souks and markets like the one in Derb Ghallef in Morocco.
It’s not the same as phones being recyclable however. Phones are mostly remove from landfills pacific and illegal markets, such as Agbogbloshie located in Ghana. In a moment when Africa hosts the COP22 conference, we need to draw attention to the devastating environmental and social impact.
Pacific Market Gaps
African consumers, just like the rest of us around the globe are demanding and educated. They require transparent, reliable, and smooth operating mobile applications, particularly to make up for Africa’s actual or perceived shortcomings. They’ve adapted the technology in new ways (beeping flashing, beeping the transfer of credit).
In addition to network reliability consumers’ demands revolve on messaging, audio quality information, speed of communication. However, there are other benefits such as the use of e-payments, einsurance and e-learning. The users can therefore avoid the administrative and banking paperwork that is accountable for the lack of use of the formal banking system.
from the electronic wallet, to secure commercial transactions and group savings and group savings systems, the rise that mobile banking has experienced in Africa similar to that of all other emerging regions, is remarkable. Think about, for instance the remarkable growth of the bill and shopping settlement services offered through M-PESA in Kenya or the widespread adoption of mobile insurance services such as mobile learning, mobile learning, as well as distance learning.
However, consumer enthusiasm for mobile phones can be clearly stifle. A variety pacific of factors contribute to this despite the widespread opinion. That the technology is a key factor in the advancement. Take for instance the lack of coverage in areas where large rural areas remain unservice or the poor prices offered. Considering the poor purchasing power of the continent. The inability of operators to provide reliable service because of technical, financial or structural issues is the reason. There’s the average of 2 SIM devices per household across the continent. And the growing popularity of mobile phones that have two SIM capacity.
It is also possible to mention the lack of literacy in Africa. Or the reticence of consumers due to the apparent. Difficulty of understanding and using information technology (despite the youthfulness and the creativity of the majority of the users).
The number of apps available is largely incompatible with the needs whether it’s health, education. Agriculture or food services of a huge and depressed portion that makes up the majority of people. A few are available in local and national languages.